IBM Brings A Free US Open AI Fan Experience To Madison Square Park
IBM announced a free, four day US Open fan experience at Madison Square Park in New York City, running Thursday September 10 through Sunday September 13, 2026. Everything below comes from that first party announcement.
Transcript
IBM brings an AI powered US Open fan experience back to New York City for Championship Weekend.
IBM, the official AI and Cloud sponsor, says the free four day pop up runs September tenth through the thirteenth at Madison Square Park.
IBM says Serve Speed compares serve speed and accuracy to the pros. Calling the Shots is AI enabled ping pong producing an AI recap.
IBM says an AI Photobooth puts attendees inside US Open and New York personas, with live viewing, official merchandise, and finals coverage.
A promotion, not a product launch. IBM and the USTA have partnered since nineteen ninety two, reaching over fourteen million fans. Tournament AI features were announced separately.
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Sources
Every claim in this video comes from the top ranking coverage of this topic. The claims and where each one came from:
- IBM (NYSE: IBM), the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 through Sunday, September 13.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)
- The free, four-day fan experience will transform Madison Square Park into a central hub for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)
- IBM Serve Speed: A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)
- Calling the Shots: IBM's AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)
- AI Photobooth: Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)
- Saturday, September 12, 11:00AM to 8:00PM ET. 11:00AM activations open to public. 4:00PM Women's Singles Final coverage begins.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)
- Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually, this year unveiling new enhanced AI-powered innovations, including Live Updates, Serve Quality, and Key Moments.(IBM's official announcement, IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park, published August 27, 2026)